ABOUT
A trailer is an advertising campaign for a new upcoming film. A trailers main purpose is to display several different shots in a montage sequence to give their target audience an insight in the film without giving too much away.
however, the clips within the trailer are not necessarily shown in time order of the film which ensures that the plot is not given away.
PRODUCTION COMPANY
At the beginning of trailer, the logo of the production company is first to be shown. However this benefits the production company hugely, hence that audiences may particularly like a film created by a certain company, therefore will instantly be drawn into the trailer when they recognise the logo. In addition to this, it all gives the audience an idea of what film the trailer is advertising and trying to sell once the production logo is displayed.
EDITING
EDITING
The font and colouring is important to the title as it gives away generic codes and conventions for a certain genre. For example if the film is romance we expect the colouring of the font to be red/pink tone. However if the film is a comedy such as Kick Ass the font will be light hearted and use bright colours to represent a comedic nature.
SOCIAL MEDIA
SOCIAL MEDIA
A new convention within film trailers is to add website URLS or hashtags for twitter users to check and receive updates about the film. This encourages the audience to find out more about the film. However social media is a good source of advertising for trailers and the film itself as word of mouth works effectively to gain audience.
CHARACTERS
Like the production logo, names of the actress and actors within the film are a crucial factor to trailers. Displaying their names allows the audiences to identify them, making their decision to watch the film easier. However, on the other hand, if the target audience are familiar with certain actress and actors and particularly like the films they play in audiences will be drawn to the upcoming feature.
CHARACTERS
Like the production logo, names of the actress and actors within the film are a crucial factor to trailers. Displaying their names allows the audiences to identify them, making their decision to watch the film easier. However, on the other hand, if the target audience are familiar with certain actress and actors and particularly like the films they play in audiences will be drawn to the upcoming feature.
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